Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it provides the advantage of being super easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then after that find it uploaded to your YouTube channel for you! Sounds like a perfect business medium to me.
Hangouts are easy to conduct, and once done they are promptly loaded to your YouTube Channel, allowing a seamless transition for you to market with it.
If you haven’t yet considered using Google Hangouts for your business, here’s 3 reasons why you need to.
3 Great Reasons to Incorporate Google Hangouts into your Business
Another choice for webinars – Using webinars in your small business might be cost-prohibitive, especially if you are using a state of the art platform like GoToWebinar, which can cost you over $500 if you have a decent sized audience. Hangouts, alternatively, are free to run and most of the heavy lifting is done for you, including the recording and rendering of the video. This can make it really easy to use Hangouts for webinars on the fly, customer service tutorials and more.
Give a glimpse into your business – Hangouts are an easy way to show off your latest products, introduce new services, and give a look inside your business. Using hangouts for instruction and customer service are fantastic ways to increase your brand authority and give customers top-notch service. This is especially valid if you use social media in partnership with Hangouts to widen your reach.
Engagement and fast service – Hangouts work great for engaging with your audience, especially a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits when it comes to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This type of ability on your part will resonate wide within your market.