These title company marketing tools can help you grow your business.
Title Company Marketing Services |
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Service |
Gold |
Silver |
Bronze |
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| Create Gmail account for marketing management. | X | X | X | ||
| Set-up Google+/Places local business page. | X | X | X | ||
| Create Linkedin profile (if necessary). | X | X | X | ||
| Create Facebook page with lead capture, contests, other business driving apps. | X | X | X | ||
| Create Twitter feed with custom background. | X | X | X | ||
| Create YouTube channel and one video a month | X | X | X | ||
| Create HootSuite account to manage social media. Account automatically feeds one social media post to your Facebook, Google+, Linkedin, and Twitter account. | X | X | X | ||
| Seven social media posts per week. | X | X | X | ||
| Set-up Google Adwords account. Determine key search terms. Manage weekly. | X | X | |||
| Set-up and manage Google Analytics account for Web sites | X | X | |||
| Manage bi-monthly Constant Contact email to clients and prospects. (Up to 500 contacts) | X | X | |||
| Two 300 word blog posts per month – topics determined by client | X | ||||
| Create one direct mail postcard per month (design, printing and mailing extra) | X | ||||
| One Landing Page for Search | X | ||||
| Staff training on all tools. | X | X | X | ||
| Set-up – First Month Cost | $1,200 | $1000 | $500 | ||
| Monthly Cost | $1000 | $800 | $400 | ||
| Additional Services | |||||
| Infusionsoft – The All-in-One Sales and Marketing Automation System for Small Businesses | Set-up: $1000-$3000, $99-$299 a month | ||||
| Additional 10X10X4 complete video series for YouTube SEO – includes 10 frequently asked questions videos, 10 should ask question videos, and four others – shot within 3 months of purchase – distribute on YouTube 2 per week. $2500. 5X5X4 – $1500. | extra | extra | extra | ||
| Individual YouTube videos – 2 minimum – $250, then $125 per video. $500 minimum for on location shooting. | extra | extra | extra | ||
| Bi-Weekly blog posts – $100 a month and up depending on topic | extra | extra | Included | ||
| Hosted Landing Page for Search – $300, 5 or more $200 each | extra | extra | Included | ||
| WordPress Web site and blog – $1500 for basic 8 page site with user supplied content. Includes Google SEO, Backup-Buddy, Plug-ins. Easy content management with high SEO capabilities. The best choice for a small business Web site. | extra | extra | extra | ||
| Constant Contact Email Marketing – free set-up and month fee to Constant Contact | Included | Included | starts at $15/month | ||
| Reputation Management – set-up review web site and send customers to site to write reviews – provide collateral for reviews | $300/month | ||||
| Text Message Marketing – One Keyword and 1000 text messages a month | $250 set-up and $29/month | ||||
| Mobile App – iPhone, Android, HTML 5 Mobile App with customization | $1500 to build app and $99/month | ||||