Here are some of the basics you need to secure so that you can successfully take your brand online.
Know who your audience is – You might have a good idea of who you would like to appeal to, but this is the time to do some research and see not just who your ideal customer is, but who you will be in competition with for their attention.
Building a web presence – You will need a domain name for your brand that reflects your business, as well as web hosting to put it on. Have a proper website built, and don’t opt for a free site that you see advertised. These are just subdomains of another company’s site, and you won’t really own anything.
Establish Social Media accounts – Social media is very important these days, because it can have a positive effect on traffic, authority, search ranks and more. Deciding which social sites to employ is up to you, but most likely you’ll be using Facebook, Twitter, LinkedIn and YouTube. Create a presence on these sites and be certain to have a consistency in your contact information across each of these as well as your website. Having this last element wrong can really cause search engine problems so pay attention to it!
Create content and engage – Begin posting and publishing across your new Web properties. This will seem tedious and unfruitful at first, but it’s a needed step. Cross promote from one to the other. For instance, announce a new blog post on Facebook or Twitter, etc. Once you start to have people comment and engage with you, you are ready to take your brand to the next level, that of establishing authority in your space, a topic for another article!