In a real estate transaction, either the seller or the mortgage lender selects the title company. What are some effective ways title companies can market their services to gain customers from both consumers and business colleagues? The traditional marketing methods, such as brochures, flyers, newsletters, print advertisements, and good old-fashioned networking are still viable. Today, however, it helps to add a little technology to the mix and bring your marketing strategy into the 21st century.
It is important to have an online presence for your title company; it is equally important that you have a mobile responsive Website. Today’s tech-savvy consumer and businesses are using multiple devices, such as laptops, smartphones, and tablets. Having a site that meets the needs of these on-the-go viewers by functioning on any device is critical to promoting your services and getting the sale.
Of course, you still must publish content on your site that is relevant, current, and constantly updated. Publish articles, like this blog, that educate consumers about title services in general and promote your services in particular. Include testimonials from satisfied customers. Add a checklist for property sellers and buyers to help them through the purchase process. Make your site the go-to place for everything related to the property purchase experience.
Search Engine Optimization
Use a search engine to find information on the Internet, and you will see a list of related Websites ranked by how relevant it is to the keyword you used. Search engine optimization (SEO) uses keywords, fresh Website content, and link building techniques to affect how high a site is ranked in the search results. Using SEO helps you bring more traffic to your Website. More traffic to your site equals more leads, and more leads equal more sales.
Having an active presence on social media, whether it is an account on LinkedIn, Twitter, Instagram, or any of the other available tools, is another effective way to engage current and prospective customers. Using social media enables you to increase your company’s exposure to leads. It can also help position you as the go-to industry expert.
Customer Relationship Marketing
Capturing and following up on sales leads is critical to building your business. Using customer relationship marketing (CRM) tools enable you to keep and track customer information, sales calls, and marketing campaigns. Keeping this information in a virtual environment streamlines your lead gathering and sales processes.
Let us show you how to use technology to market your title company. Contact us to start developing your online marketing strategy.